All presentations are not the same. The type of presentation you should do depends on your audience, and what you want to accomplish. For example, if you want your audience to understand the basics of something, you could use an analogy in your presentation. You would start with the basic concept and then gradually move on to more complicated information. Your goal might be to get people thinking about a certain topic so you can leave them with questions to ponder.
Or if your audience already has knowledge of the basics, you could give them examples to show how they apply in real life. You might want them to learn new skills or make decisions. Whatever your objective is, video can help you reach it. In this article, we will discuss the benefits of using video in your presentation, so read on!
1. Video easily grab people’s attention
Video is the perfect way to reach both types of learners because it’s able to hold people’s attention in a way that text and images can’t. Visual learners retain more information than auditory ones, which means you’ll have no problem keeping them engaged with your video all through its duration.
2. Video can help you reach an audience’s emotions
People remember the emotions they experience, and video helps evoke a strong response. So even if your audience doesn’t understand exactly what you’re saying in a presentation, they’ll still feel something powerful from it – thanks to how these media are designed with specific types of images that trigger strongly-held memories.
3. Video tells a story
People enjoy stories. We’re wired to respond to them and video is one of the best storytelling mediums there is. This is because people naturally tune in and want to know what happens next. You can use video not only to tell any story but also to tell a personal story. How did you get to where you are today? What struggles have you had to overcome? These are questions people can answer by seeing videos of your life experiences, so they understand how it relates to them, and what they can learn from your presentation.
4. Video helps people learn and remember new skills
This is one of the biggest benefits of using video in a presentation. Video shows, not tell. Instead of saying “The steps to make a peanut butter sandwich are…” you could show someone making a sandwich step by step. It’s much more effective for teaching everything from how to crochet a basket to how to bake a cake.
You can use video to demonstrate the skills you’re teaching and to describe to people what you are doing as you do it. Having someone do something in front of us can make it easier to understand than just reading about it.
5. Video is an easy way to reach everyone’s different learning styles
Everyone learns in different ways. People learn better through seeing images, hearing sounds, reading words, or having things explained to them in person. This is why schools are increasingly using more media in their lessons. It’s easy to translate what teachers are teaching onto video and publish it online (regardless of the school budget). And it makes teaching easier because you can access these lessons any time and share them with students in different parts of the world.
So when you’re thinking about what type of presentation to do, consider using video because it will help your audience stay engaged and entertained while also helping you spread your message or information.
Here are some bonus tips for making the most out of your presentation with video:
- Remember that videos should contribute to the whole presentation rather than being the presentation. In other words, don’t let your video be a separate event that you’re trying to jam into your presentation. Make sure it ties in with everything else you’re doing and helps enhance your message or information; otherwise, there’s no point.
- Remember that audio and video quality is important. If you’re going to use videos in your presentation or speech, make sure they can be heard and seen easily. If people can’t understand or see what’s going on, they won’t get anything out of it. You can use simple editing tools to improve the quality of your video or work with an audio/visual specialist who can make your videos easy to watch.
- Don’t rely on fancy transitions between topics because they’re more likely to distract people from the content; try using a simple cut instead of an elaborate transition and remember that videos work well as transitional material.
- The tone of a video is more personal than that of words on a page. It sounds like the voice is actually talking to you. People are naturally drawn to listen, which means they’ll be more engaged in your presentation.
From the classroom to the boardroom, or anywhere where presentations are delivered, video can be leveraged all the time. And in every type of presentation – formal or casual, long or short – video can make a difference for people watching it.
To conclude, video can make all the difference in any presentation because it makes it more engaging for people watching it. So if you’re looking for a way to make learning more visual, interactive, or easier, then consider using video in your presentation because it will help people enjoy the content and take something away from it as well.
