TikTok shines as the fastest building social media platform worldwide with over 1.1 billion users. TikTok users spend their time on the platform an average of 52 minutes every day. Also, the platform contains a huge Gen Z audience. But now it is acquiring the user’s attention from every background and age.Â
For brands and businesses, TikTok represents a great opportunity to develop strong relationships with target customers, and improve brand reputation. Thus how will you utilize TikTok for brands and businesses?
The Benefits Of Using TikTok For Brands And Businesses
TikTok is the fastest developing social media network representing the sharing of short-term video content. Some businesses and brands are already involving their social media campaigns on TikTok to grab excess ROI.
Now, the platform is available in over 200 countries, and the app is banned in some regions across the world. As a business owner, you can utilize TikTok to connect with customers and increase your brand reach.
Brands could go personable with their target audience on TikTok through BTS(Behind The Scenes), humour, and particular collaborations. Besides BTS and highlight content, the profiles also showcase fun content, dancing, singing, tricky content, etc.
As A Business, How To Develop On TikTok
TikTok provides multiple opportunities for businesses to develop a strong relationship with potential audiences. Unlike other social media networks, TikTok profiles with even zero followers could fall on the trending page.
Though there are huge ways to gain TikTok likes and increase your position on the platform, the three perfect strategies include learning more from creators, understanding the algorithm, and joining hands with influencers.
Join With Influencers On TikTok
Influencers are a great factor on the platform. Though most users are young, they are searching for a strong bond with brands. Influencer marketing is very useful for businesses to reach potential audiences in a short time and also to obtain more ROI.
Picking the right influencer is a major part of influencer marketing. A search tool on TikTok would help you to find influencers in your industry especially tailored to your potential audience. Don’t forget the few things when you work with influencers on TikTok:
Utilize Their Experience: TikTok is an evolving platform that many brands don’t understand. Ensure to follow your influencer words for how to bring up the perfect results from your TikTok campaign. Influencers know how to grab the attention of the audience, so grab their words.
Bring Relationship Guides: Ensure what your influencer is doing with your campaign. The content count they are making, the content type whether they are relevant to your business, and your payment options.
Look On Relevancy: Always select influencers who are relevant to your industry and niche. Like macro-influencers, micro-influencers are more valuable if you understand how to utilize them correctly.
Focus On Famous Hashtags, Sounds, And Trends
Joining with the right influencers is a part of gaining the best results on the platform. Also, you need to look for more opportunities from these creators, specifically the new trends. For example, the things that are more important to strike on the platform are sounds and hashtag challenges.
Sounds are an essential part of video content. Your customers could look for new video content by clicking on an audio or a song. Music and songs are a great way to show your personality.
It includes:
Hashtag Challenges: It is the major thing that makes the platform so popular today. A hashtag challenge makes a TikTok user record their actions for a specific song. These hashtag challenges could go viral soon and brands could include their unique twist to the hashtag challenges.
Effects And Filters: The users on TikTok often use the filters and effects more effectively. These stunning effects add more appeal to your video content and shine over your competitors. Ensure you are paying more attention to the filters, if so you can quickly land on the FYP.
Hashtags: Like Twitter and Instagram, TikTok hashtags help TikTok users to get their video content on the platform. Also, they could increase your chances of landing on FYP. Including the #fyp hashtags in your video content would be better to bring your content appeal to the algorithm.
Understanding The Algorithm Of TikTok
Understanding the audience and algorithm is more important when it comes to TikTok for brands or businesses. The followers from the platform need trustable content that showcases them a human feel of their beloved brands.
Most say the trending nature of the platform is because of the algorithm but the actual reason for the success of video content is their exposure. Here are a few points you could consider:
Exposure Depends On Each Video: The platform notices the interaction rate on every video content rather than monitoring your whole profile. It simply shows that you can skyrocket with your unique video content even if your fresh bud to the platform.
Engagement Is Important: The platform would decide the video content to take on the FYP through inspecting various engagement factors like shares, comments, likes, video completion, and rewatches. If you produce appealing video content, you can gain more reach.
Geolocation Also Crucial: According to the reports, when video content is uploaded by a user, it showcases to the audience who are in the same location as the uploader. It clearly shows that TikTok is more valuable to local-based businesses and entrepreneurs.
